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8/13/2020  

Carmen's Best: Global Campaign

The objective of this campaign is to expand Carmen's Best, a Filipino ice cream brand, to Morrocco. It was rebranded to market it as a premium artisanal dessert. Since the primary spoken language is French, the tagline is Au Monde a la Mode to promote the international flavors.


Inspired by Morroccan Mint Tea, the brand will introduce this new ice cream flavor. 

New cup packaging
New packaging for pints and tubs

Traditional Advertising

Digital Advertising


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